Read on for more, especially toward the end, where we hear an inside story about the creation of the iPod and a marketing revelation from Steve Jobs.ĬMO.com: You are at the technology forefront of what we would consider mobility-that is, being more than just mobile. What they want is something that’s going to be a benefit to them.” Said Hillegass, “Newsflash! Customers don’t really want to engage with your brand. Hillegass is the author of three popular books on software development, including “iOS Development: The Big Nerd Ranch Guide.”ĬMO.com recently lassoed Hillegass at the Ranch to find out what mobile technologies and strategies he thinks are important and what the marketers he works with are saying. Based in Atlanta, Big Nerd develops native mobile apps and web apps for some of the world’s most respected brands, including Airbnb, Smithsonian Channel, and Nextdoor. Nineteen of the top 25 most popular apps, such as Facebook and Spotify, were created by teams who got their training from Big Nerd Ranch. Eventually, though, he left Apple to create Big Nerd Ranch, a training and consulting firm that specializes in creating mobile apps and other emerging technologies. Aaron Hillegass, founder and CEO of Big Nerd Ranch, was involved in one of the most important mergers of our lifetime: He was working at NeXT when it was purchased by Apple.
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